Prashanth Fertility Launches ‘Prashanth Fertility at Home’ to Strengthen Continuity of IVF Care and Support Better Treatment Outcomes
Prashanth Fertility, one of the leading fertility care providers in the city, today launched ‘Prashanth Fertility at Home’, a first-of-its-kind initiative designed to provide eligible IVF support services to patients at the comfort of their homes.
The initiative was launched at a press conference in Chennai in the presence of Chief Guest Actor Ms. Khushbu Sundar, along with Mr. Parthipan J, CEO, Prashanth Fertility, and Dr. Samhitha Moturi, Director – Prashanth Group of Hospitals.
The initiative aims to address a key challenge in IVF care — continuity of treatment. Many couples, especially working couples, face disruptions caused by missed appointments and treatment schedules during their IVF journey. Prashanth Fertility at Home aims to reduce such disruptions and make the fertility journey more convenient and accessible, while keeping patients under the supervision of their treating fertility specialists.
As part of this initiative, Prashanth Fertility has introduced a dedicated Prashanth Fertility at Home team and vehicle that will travel across Chennai. Couples can receive services such as injection support, eligible monitoring, follow-ups and treatment coordination without having to visit the fertility centre for every stage of their treatment. �
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The hospital has also introduced a dedicated digital interface through the Prashanth Fertility app, allowing patients to schedule and manage their at-home fertility care services conveniently.
Patients can book eligible services based on their treatment requirements, following which the dedicated Prashanth Fertility at Home team will visit them at their preferred location across Chennai.
Dr. Geetha Haripriya, Chairman – Prashanth Group of Hospitals, said that the initiative takes fertility care beyond the walls of the hospital and closer to patients. She highlighted that the objective is not merely convenience, but also continuity, confidence and compassionate care. �
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Dr. Samhitha Moturi, Director – Prashanth Group of Hospitals, said that fertility treatment involves multiple appointments, medication schedules, monitoring and follow-ups. For couples balancing work, family and other responsibilities, repeated travel to a fertility centre can become an additional challenge.
She explained that ‘Prashanth Fertility at Home’ has been conceived to bring appropriate, clinically supervised aspects of care closer to patients, including injection administration, eligible monitoring, follow-ups and treatment coordination at home. �
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Actor Ms. Khushbu Sundar, Chief Guest at the launch, said that the journey to parenthood is deeply personal and that making fertility treatment simpler and more accessible can make a real difference for couples. She welcomed the initiative for bringing appropriate fertility care closer to couples and recognising the need for healthcare to evolve around patients’ needs. �
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Infertility is emerging as a significant reproductive health concern in India. The press release notes that fertility treatments can involve multiple consultations, investigations, medications and monitoring over an extended period. Therefore, making fertility services more accessible and convenient can help reduce practical and logistical challenges for couples. �
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Through the Prashanth Fertility app, patients can schedule appointments, manage follow-ups, access and maintain medical records and treatment-related files, and stay connected with their care journey in one place.
For more information about ‘Prashanth Fertility at Home’, eligibility and scheduling, patients can contact the dedicated 24×7 toll-free helpline: 044 2888 2888.
The service is currently available across Chennai. �
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About Prashanth Fertility
Prashanth Fertility is one of India’s leading fertility and reproductive healthcare centres, with expertise in advanced fertility treatments, IVF, reproductive medicine, foetal medicine and specialised women’s healthcare services.
With over 40 years of legacy in women’s healthcare and having helped deliver more than 60,000+ IVF babies, Prashanth Fertility is recognised for its compassionate, patient-centric approach and clinical excellence.
The centre is backed by advanced IVF technology, state-of-the-art embryology laboratories and evidence-based treatment protocols, supporting families across India in their journey towards parenthood. �
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